Though most people like to believe they are singular, unique, and one-of-a-kind in their assignments, few are. Across the world, we are more similar than dissimilar. Yet, as fate would have it, your boss is looking for someone singular, who outshines the rest.
You see, right now, private conversations are taking place in secret sessions. Behind closed doors with shades drawn, management
Those few words carry significant ramifications in your work life, usurping the university you attended, companies you've worked for, titles you've held, and any other personal or professional pedigree attached to you. So that's why you work on establishing your personal brand of confidence, competence, cool, calm, collected, memorable, and impressive.